Laya Featured on the Building Doors Podcast: The Making of HERStory

Listen to the story that started it all..from underground radio to top-tier voiceover. In this episode, she shares how risk, resilience, and a love of sound helped her land national campaigns and become a powerful voice for women in the industry.

Laya Hoffman’s path to voiceover was anything but traditional—from DJing in Chicago to riding mountains in Colorado and producing underground radio shows. After a journey of self-discovery and reinvention, she found her voice again and bet on herself. In this episode, she shares how she broke into sports promos, voiced award-winning campaigns, and champions equality in a male-dominated space. Her story is packed with grit, gravitas, and a whole lot of heart. https://www.layahoffman.com/

When was the last time you heard a woman voicing the promos for the Super Bowl, a PGA tournament, or the World Cup? Chances are, you haven’t—and that needs to change.

The Building Doors campaign is pushing for equal opportunities in voice-over, especially in male-dominated spaces like sports. We spotlight female voice actors voicing ads originally  voiced by men, challenging brands and agencies to embrace gender diversity.

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